Founder Story Welcome Email

SUBJECT: Why I started [Brand Name] PREVIEW: It began with a problem nobody would fix. Hi [Customer Name], I want to tell you why [Brand Name] exists, because it explains everything about how we operate. [Timeframe] ago I had [Problem]. I bought [Number] different products trying to fix it. Every one of them was either overpriced, badly made, or solved half the problem and created a new one. So I made my own. Badly, at first. Then less badly. Then well enough that people started asking where they could buy one. That became [Product], and it is still the thing I am most proud of. Here is what that means for you. We do not launch products to fill a gap in a catalogue. We launch them when we cannot find anything better ourselves.