SUBJECT: We are extending it by [Hours] hours. Here is why.
PREVIEW: Server issues yesterday. You should not lose out.
Hi [Customer Name],
Our checkout struggled for around [Duration] during yesterday's rush, and a number of you could not complete an order through no fault of your own.
That is on us, so the sale runs for another [Hours] hours.
Code: [Discount Code]
New deadline: [Time] on [Date]
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