SUBJECT: We measured the warehouse wrong
PREVIEW: Which is now your problem to solve. Cheaply.
Hi [Customer Name],
Honest explanation for this sale, because a discount without a reason just makes people wonder about your normal prices.
We over ordered on [Product Category] ahead of [Season] and the new [New Product] range arrives on [Date]. Two things cannot occupy the same shelf, so the older stock has to move this week.
That is the whole reason it is [Discount Percent] off. Nothing wrong with the product. Nothing discontinued. Just bad forecasting on our part.
Code: [Discount Code]
Ends: [Date] or when stock clears, whichever comes first
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